Entries by Michael Miller

Stopping Customer Churn and Creating Loyal Customers

Customers are the lifeblood of any thriving business, and retaining them is paramount for sustained growth, profitability, and long-term success. Customer churn is the enemy of predictable growth, hindering a company's ability to scale effectively. Research by Bain & Company reveals that a 5% increase in customer retention can lead to a staggering 25% to […]

Driving Revenue with Content: A Blueprint for B2B Services Company Executives

Content marketing has long been a cornerstone marketing strategy for B2B companies, offering a way to build trust, generate leads, and establish industry authority. However, getting it right can be a challenge. Many B2B companies struggle with creating content that truly resonates with their audience and drives meaningful results. This article provides a straightforward framework […]

Unlocking Growth: Effective Customer Acquisition Strategies for B2B Businesses

Acquiring new customers is essential for business growth, but scaling your business isn't just about acquiring new customers—it's about doing so smartly and sustainably so you aren't trapped constantly racing to find the next one. In this blog post we'll explore B2B customer acquisition strategies that will help you scale. Identifying Target Market Segments for […]

Scaling Your B2B Services Business: Marketing Strategies for Success

The pressure to make strategic decisions that yield long-term value, amidst the rapidly changing market dynamics and fierce competition, can often feel overwhelming. Which activities are most likely to yield the predictable growth you’re looking for? In this blog post, we will explore effective marketing strategies that can help you scale your business and achieve […]

7 Signs Your Company Needs a Fractional CMO

What is a Fractional CMO A Fractional CMO is a marketing leader who works with your business to develop and implement effective marketing strategies on a part-time basis. Many businesses need the expertise of a senior marketing leader to take them where they want to go but can’t afford or aren’t ready for a full-time […]