Entries by Michael Miller

My New Book Is Here

My new book is ready and I’m super excited to share it with you! It’s a guide to help small businesses add one of the most powerful marketing tools there is to their work in growing their business. It’s called Mastering Lead Funnels for Your Small Business. This has been a group effort from five […]

3 Things to Improve Your website

Your website is (or should be) the hub of your marketing strategy as a small business. When it’s working properly, its and engaging your ideal clients, converting them into leads, and in the case of an eCommerce site, turning browsers into buyers. So it’s important you do what you can to make it work hard […]

How COVID-19 Has Forever Changed Customer Behaviour

There’s no question that what we’ve all been through since the start of the pandemic that COVID-19 has changed the way we behave. New research is showing customer behaviour may have changed for good as a result of COVID-19. Let’s explore what this research tells about changing customer behaviour and what businesses need to do […]

The Winning Marketing Strategy Most Businesses Miss

If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]

5 Proven Tips to Improve Your B2B Lead Generation Funnel

Congratulation on building your B2B lead generation funnel. You’ve now got an automated salesperson working 24/7 for you to bring in leads. This can transform your business, but launching your sales funnel isn’t the end. Like all things digital, it can be improved through testing and tweaking and I’m going to share with you five […]

Funnel Building: Creating Your 1st Epic Sales Funnel

Funnel building for fun and profit! I don’t know, it just sounded kind of catchy. What do you think? No? In a previous post I wrote about what a sales funnel is and how it can help your business and I got a lot of questions asking for more detail on how to actually build […]

What is a Sales Funnel? And How will it Ignite My Business

Creating the right type of sales funnel for your business can help you to dramatically increase your lead generation and sales while at the same time automating your marketing and freeing up time you don’t have anyway. This guide will explain what a sales funnel is and how you can apply it to your business. […]

Forget About Goal Setting If You Want to Succeed

If you want to succeed in life or in business, the secret may not be in goal setting like we’ve heard over and over again by expert after expert. We’re told to set goals for the grades we want to achieve, for our success in the gym, for the career we want, or the success […]

How to Create a Digital Marketing Plan that You Can Implement

When you’re trying to create a digital marketing plan, as with anything meaningful, you have to know where you’re going and how you’re going to get there. That is your starting point for developing a successful digital marketing plan that you can actually implement and track. Having a digital marketing plan is imperative for the […]