Do you feel like your competitors are eating your market share? Are you seeing your them dominate with a lower quality offering? It’s tough to stand out in a crowded market, but it’s not impossible. Here are five digital marketing strategies that promise not just visibility, but meaningful growth for B2B service companies: Content Marketing […]
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Entries by Michael Miller
Lots of marketing gurus will tell you that it’s important to differentiate your business from the competition, but do you know why? Let me ask you this. What do you think your potential customers will use to compare you to the competition if you haven’t taken steps to make yourself stand out? It’s one of […]
What is a Fractional CMO A Fractional CMO is a marketing leader who works with your business to develop and implement effective marketing strategies on a part-time basis. Many businesses need the expertise of a senior marketing leader to take them where they want to go but can’t afford or aren’t ready for a full-time […]
Content marketing lets you get your business name and brand out in front of your target audience. Effective content speaks to your customers’ pain points, offering solutions and guiding them on their customer journey. Content increases your visibility online, casting your business as the authority in the industry and driving traffic to your website. Among […]
Social media may get all the praise. But email does the heavy lifting in marketing. With over 4 billion active users and an ROI of $36 for every $1 spent, email marketing for small businesses can transform your ability to acquire customers, nurture leads, and increase sales to grow your business. Let’s look at this […]
In today’s business world, it’s difficult to stay ahead of the competition, especially for growing businesses that can’t afford the big salary of an experienced Chief Marketing Officer (CMO). One way to do this is by hiring a Fractional CMO. But what exactly is a Fractional CMO, and why do you need one? A Fractional […]
Getting found when people go searching on Google is essential for pretty much any business today. And if you’re a local business – meaning your customers come from your town or your area – then you absolutely have to make Google your friend. Businesses ranked 1 to 3 in local results — those who win […]
When it comes to marketing a small business there are a lot of options, but how do you know which is right for your business What are the best ways to market a small business? Where do you begin? To find the most effective way to market your small business, you really have to begin […]
If you cast a net (and by that, I mean do a Google search) for how to build a small business marketing strategy you’re going to get A LOT of results. In fact, you’ll get about 2.15 billion results. I know because I just did it. If you comb through those results, though, what you’re […]
Small businesses are the backbone of the Canadian economy. According to statistics, they account for more than half of all private sector employment and generate about two-thirds of new jobs. So it’s no wonder that so many people aspire to own their own small business. The problem is that most small businesses don’t make it […]