Entries by Michael Miller

The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. SEO, for those who don’t know, stands for Search Engine Optimization. It’s anything involved in the practice of getting your website to show when people search in […]

Pandemic SEO or Getting Your Business Found in the Age of COVID

COVID-19 has turned a lot about our lives upside down. The way we do just about everything has changed and continues to change as we navigate through this new reality. If you’re a small business owner, one of the biggest changes shocking your world (next to forced closings) are changes in consumer behaviour. Research company […]

7 Steps to Creating Small Business Marketing Success

Do you find yourself struggling to stand out from your competitors? Are you attracting the wrong type of clients? Do you ever struggle to decide what marketing tactics make sense right now? If you answered yes to any of those questions, you’re not alone. You’re in good company with millions of other small business owners. […]

What Our New Duct Tape Marketing Certification Means to Our Clients

At Good Ideas Marketing we are dedicated to taking marketing decisions, strategy, and tactics off our clients’ plates, so they’re free to make the big decisions that lead to growth and long-term success. To further support that dedication, we are proud to announce our new Certification and Membership in the Duct Tape Marketing Consultant Network. […]

COVID-19 Resources for Small Business

How are you doing? The best response I’ve heard to that recently is “pandemic fine”. Simply meaning, not bad, all things considered. And there’s a lot to consider, isn’t there? As small businesses, we’re all dealing with this the pandemic, and business shutdown, in different ways. Some of us have been personally touched by an […]

Small Business Marketing Grant

This is not so much a blog post as it is a public service announcement for small businesses in Ontario. If you live in Ontario, you could be eligible for a grant from the Province the the Ontario BIA Association to improve your digital marketing and technology. The deadline for submitting an application is December […]

Why Small Businesses Fail at Social Media

The reason most small businesses fail at social media marketing – scratch that, the reason most businesses, period, fail at social media marketing is that they bring social media into the equation too soon. They’ve jumped to the conclusion without really getting a handle on the problem. Social media is a tactic. It is a […]

How to Build a Lead Generation Website

Most small business owners I talk with have a lot of the same issues, one that comes up often is how to build a lead generation website. Sometimes it comes in the form of why isn’t my website capturing leads from the traffic I’m getting. If you’re getting traffic to your website, but it’s not […]

How to Optimize Your Google My Business Listing

For local businesses, showing up on page one of Google is a must. It can mean the difference between success and failure. COVID-19’s impact on consumer behaviour has made this even more important – more on that here. Any local business wanting to be found online needs a good local SEO strategy, and a good […]