Entries by Michael Miller

7 Signs Your Company Needs a Fractional CMO

What is a Fractional CMO A Fractional CMO is a marketing leader who works with your business to develop and implement effective marketing strategies on a part-time basis. Many businesses need the expertise of a senior marketing leader to take them where they want to go but can’t afford or aren’t ready for a full-time […]

Why Email Marketing is Essential for Small Business Growth

Social media may get all the praise. But email does the heavy lifting in marketing. With over 4 billion active users and an ROI of $36 for every $1 spent, email marketing for small businesses can transform your ability to acquire customers, nurture leads, and increase sales to grow your business. Let's look at this […]


In today's business world, it's difficult to stay ahead of the competition, especially for growing businesses that can't afford the big salary of an experienced Chief Marketing Officer (CMO). One way to do this is by hiring a Fractional CMO. But what exactly is a Fractional CMO, and why do you need one? A Fractional […]

[Report] How Google Reviews Help You Get Found

Getting found when people go searching on Google is essential for pretty much any business today. And if you're a local business - meaning your customers come from your town or your area - then you absolutely have to make Google your friend. Businesses ranked 1 to 3 in local results — those who win […]

10 Mistakes to Avoid When Growing A Small Business

Small businesses are the backbone of the Canadian economy. According to statistics, they account for more than half of all private sector employment and generate about two-thirds of new jobs. So it's no wonder that so many people aspire to own their own small business. The problem is that most small businesses don't make it […]

Stop Running Recruitment Ads, They Don’t Work

Pretty much everything has changed since March 2020. Why would hiring people be any different? But some people still haven't gotten the message. Many years ago, when I was working in a corporate marketing role for a behavioural assessment company, I wrote a blog post espousing that HR had to become more like marketing if […]