This is the third post in a series looking at how to make Facebook ads work for small businesses. In the first two posts in this series we looked at how to make Facebook ads more effective by starting with strategy and how to set up a sales funnel using Facebook ads to increase lead […]
This is the second post in a series looking at how to make Facebook ads work for small businesses. In the first post in this series we looked at how to make your Facebook ads more effective by starting with strategy. We looked at the importance of identifying your ideal customer and your core message […]
If you’ve ever boosted a Facebook post to drive a little more traffic to your website or Facebook page, you’d be forgiven for asking yourself, do Facebook ads work for a small business? Facebook is espoused as a sea of potential customers just waiting to be plucked, but so many small businesses find the only […]
How do you get those prospects to turn into customers? That is the million-dollar question all small business owners want to know the answer to. Today I’m going to teach you a customer journey mapping framework that will help you do just that in your business. Traditional marketing advice will tell you to create a […]
There are a LOT of small business websites out there that are built for entirely the wrong purpose. Is yours one of them? 92% of consumers will visit a business’ website for the first time for reasons other than making a purchase. I would say that 92% of small business websites are built for people […]
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. SEO, for those who don’t know, stands for Search Engine Optimization. It’s anything involved in the practice of getting your website to show when people search in […]
COVID-19 has turned a lot about our lives upside down. The way we do just about everything has changed and continues to change as we navigate through this new reality. If you’re a small business owner, one of the biggest changes shocking your world (next to forced closings) are changes in consumer behaviour. Research company […]
Do you find yourself struggling to stand out from your competitors? Are you attracting the wrong type of clients? Do you ever struggle to decide what marketing tactics make sense right now? If you answered yes to any of those questions, you’re not alone. You’re in good company with millions of other small business owners. […]
