Entries by Michael Miller

How COVID-19 Has Forever Changed Customer Behaviour

There’s no question that what we’ve all been through since the start of the pandemic that COVID-19 has changed the way we behave. New research is showing customer behaviour may have changed for good as a result of COVID-19. Let's explore what this research tells about changing customer behaviour and what businesses need to do […]

The Winning Marketing Strategy Most Businesses Miss

If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]

Funnel Building: Creating Your 1st Epic Sales Funnel

Funnel building for fun and profit! I don't know, it just sounded kind of catchy. What do you think? No? In a previous post I wrote about what a sales funnel is and how it can help your business and I got a lot of questions asking for more detail on how to actually build […]

Forget About Goal Setting If You Want to Succeed

If you want to succeed in life or in business, the secret may not be in goal setting like we’ve heard over and over again by expert after expert. We’re told to set goals for the grades we want to achieve, for our success in the gym, for the career we want, or the success […]

How to Create a Digital Marketing Plan that You Can Implement

When you’re trying to create a digital marketing plan, as with anything meaningful, you have to know where you’re going and how you’re going to get there. That is your starting point for developing a successful digital marketing plan that you can actually implement and track. Having a digital marketing plan is imperative for the […]

Getting Started with Facebook Ads Manager

This is the third post in a series looking at how to make Facebook ads work for small businesses. In the first two posts in this series we looked at how to make Facebook ads more effective by starting with strategy and how to set up a sales funnel using Facebook ads to increase lead […]

How to Create Facebook Ads Funnels

This is the second post in a series looking at how to make Facebook ads work for small businesses. In the first post in this series we looked at how to make your Facebook ads more effective by starting with strategy. We looked at the importance of identifying your ideal customer and your core message […]