Entries by Michael Miller

What Our New Duct Tape Marketing Certification Means to Our Clients

At Good Ideas Marketing we are dedicated to taking marketing decisions, strategy, and tactics off our clients’ plates, so they’re free to make the big decisions that lead to growth and long-term success. To further support that dedication, we are proud to announce our new Certification and Membership in the Duct Tape Marketing Consultant Network. […]

COVID-19 Resources for Small Business

How are you doing? The best response I’ve heard to that recently is “pandemic fine”. Simply meaning, not bad, all things considered. And there’s a lot to consider, isn’t there? As small businesses, we’re all dealing with this the pandemic, and business shutdown, in different ways. Some of us have been personally touched by an […]

Small Business Marketing Grant

This is not so much a blog post as it is a public service announcement for small businesses in Ontario. If you live in Ontario, you could be eligible for a grant from the Province the the Ontario BIA Association to improve your digital marketing and technology. The deadline for submitting an application is December […]

Why Small Businesses Fail at Social Media

The reason most small businesses fail at social media marketing – scratch that, the reason most businesses, period, fail at social media marketing is that they bring social media into the equation too soon. They’ve jumped to the conclusion without really getting a handle on the problem. Social media is a tactic. It is a […]

How to Build a Lead Generation Website

Most small business owners I talk with have a lot of the same issues, one that comes up often is how to build a lead generation website. Sometimes it comes in the form of why isn’t my website capturing leads from the traffic I’m getting. If you’re getting traffic to your website, but it’s not […]

How to Optimize Your Google My Business Listing

For local businesses, showing up on page one of Google is a must. It can mean the difference between success and failure. COVID-19’s impact on consumer behaviour has made this even more important – more on that here. Any local business wanting to be found online needs a good local SEO strategy, and a good […]

How to Manage Your Online Reputation

As a business owner, you need to know how to manage your online reputation. Your business’ reputation is everything. If you have a good one, people will hear and customers will come. If you have a bad one, people will hear that, too, and stay away – and worse, tell others as well. And if […]