Small Business Marketing Blog

how to measure marketing

Measuring What Matters for Effective B2B Marketing

If you're running a business, you’ve probably asked yourself:…
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tired business man frustrated at trying to create a marketing budget

How To Create A Marketing Budget: A Comprehensive Guide for 2025

Does creating your marketing budget feel more like guesswork…
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B2B marketing channels

8 Effective B2B Marketing Channels and How to Choose the Right Ones for Your Business

Selecting the right marketing channels is critical to the success…
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improve account based marketing with influencers

How Influencers Are Changing Account Based Marketing (ABM)

For many B2B companies, Account Based Marketing (ABM) promises…
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Why B2B Companies Should Consider Micro-Influencer Marketing

When I watch my kids spend time online, I’m always amazed by…
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create a core marketing message to stand out from the competition

Create a Killer Core Marketing Message in 5 Steps

Is there something that's just not clicking with your marketing?…
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